Reasons for luxury shopping in the U.S. 2024

Published by Statista Research Department, Jun 24, 2025

A 2024 survey revealed that U.S. shoppers primarily buy luxury items to treat themselves. Around ** percent of survey respondents chose this answer. Likewise, approximately ** percent of consumers purchase premium goods to feel good. Furthermore, over one-third of U.S. consumers purchase luxury goods due to their perceived higher quality.

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Main reasons consumers buy luxury products in the United States in 2024

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Release date

April 2024

Region

United States

Survey time period

March 2024

Special properties

reasons consumers purchased luxury items in the past 12 months

Supplementary notes

Multiple answers were possible.

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Statistics on " Luxury e-commerce in the United States "

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Topics

Luxury e-commerce in the United StatesGlobal personal luxury goods industryLuxury advertising and marketingMoët Hennessy Louis Vuitton (LVMH Group)Burberry
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