Leading app categories in the U.S. 2024, by revenue

Published by Laura Ceci, May 19, 2025

Entertainment apps were the highest-grossing category by far among mobile consumers in the United States. In 2024, entertainment apps generated over **** billion U.S. dollars in revenues. Casual gaming apps generated around *** billion million U.S. dollars in revenues. Strategy gaming apps represented the ***** highest-grossing app category, with *** billion U.S. dollars in revenues from the Google Play Store and the Apple App Store in 2024.

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Most popular app categories in the United States 2024, by revenue (in million U.S. dollars)

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Release date

February 2025

Region

United States

Survey time period

2024

Special properties

IAP revenues only, Google Play Store and Apple App Store

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Statistics on " Mobile app usage "

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Overview

7

Market metrics

8

App usage and engagement

6

Social media apps

5

Mobile messaging and communication

6

OTT and social video

6

Mobile gaming

6

Spotlight: AI apps

8

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