Android apps global retention rates H1 2024, by category

Published by Laura Ceci, Oct 7, 2024

During the first six months of 2024, comics apps had the highest retention rate among Android users worldwide. Apps in the comics category registered a 36 percent retention rate after one day from install, which dropped to 13 percent after a month. Events apps followed, with a 32 percent retention rate on the first day after install, which experienced a decrease to eight percent after 30 days. Android weather apps, as well as news apps, presented a retention rate of 11 percent after 30 days from the first install as of the examined period.

Android apps retention rate among users worldwide 1st half 2024, by category

CharacteristicDay 1Day 30
Comics 36% 13%
Events 32% 8%
Dating 31% 8%
Tools 28% 5%
Social 27% 7%
House and home 27% 7%
Weather 27% 11%
News and magazine 27% 11%
Parenting 25% 10%
Libraries and demo 25% 3%
Showing entries 1 to 10 (10 entries in total)
Created with Highcharts 7.2.2Retention rate36%36%32%32%31%31%28%28%27%27%27%27%27%27%27%27%25%25%25%25%13%13%8%8%8%8%5%5%7%7%7%7%11%11%11%11%10%10%3%3%Day 1Day 30ComicsEventsDatingToolsSocialHouse and homeWeatherNews and magazineParentingLibraries and demo
0%10%20%30%40%

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with

Apptica

Release date

July 2024

Region

Worldwide

Survey time period

January 1 to June 30, 2024

Special properties

Android apps only

Supplementary notes

Android app retention rates one day after install and 30 days after install.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Google Play Store "

Other statistics that may interest you Google Play Store

Overview

5

Google Play Store metrics

7

Performance

7

App developers and Google Play ecosystem

4

Software development kits (SDKs)

8

Android ecosystem transparency

4

Google Play advertising environment

5

Spotlight: App Store Optimization (ASO)

7

Further Content: You might find this interesting as well

Topics

Google Play StoreMobile app usageGoogleAndroidApp stores
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.