In 2023, the total share of spending on all digital advertising was 62.9 percent. This represented by far the largest share of industry spending on a particular medium.
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Distribution of annual spend of the advertising industry in New Zealand by medium in 2023
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Advertising Standards Authority (New Zealand). (April 8, 2024). Distribution of annual spend of the advertising industry in New Zealand by medium in 2023 [Graph]. In Statista. Retrieved July 03, 2025, from https://www.statista.com/statistics/1497585/new-zealand-breakdown-of-annual-spend-of-advertising-industry-by-medium/
Advertising Standards Authority (New Zealand). "Distribution of annual spend of the advertising industry in New Zealand by medium in 2023." Chart. April 8, 2024. Statista. Accessed July 03, 2025. https://www.statista.com/statistics/1497585/new-zealand-breakdown-of-annual-spend-of-advertising-industry-by-medium/
Advertising Standards Authority (New Zealand). (2024). Distribution of annual spend of the advertising industry in New Zealand by medium in 2023. Statista. Statista Inc.. Accessed: July 03, 2025. https://www.statista.com/statistics/1497585/new-zealand-breakdown-of-annual-spend-of-advertising-industry-by-medium/
Advertising Standards Authority (New Zealand). "Distribution of Annual Spend of The Advertising Industry in New Zealand by Medium in 2023." Statista, Statista Inc., 8 Apr 2024, https://www.statista.com/statistics/1497585/new-zealand-breakdown-of-annual-spend-of-advertising-industry-by-medium/
Advertising Standards Authority (New Zealand), Distribution of annual spend of the advertising industry in New Zealand by medium in 2023 Statista, https://www.statista.com/statistics/1497585/new-zealand-breakdown-of-annual-spend-of-advertising-industry-by-medium/ (last visited July 03, 2025)
Distribution of annual spend of the advertising industry in New Zealand by medium in 2023 [Graph], Advertising Standards Authority (New Zealand), April 8, 2024. [Online]. Available: https://www.statista.com/statistics/1497585/new-zealand-breakdown-of-annual-spend-of-advertising-industry-by-medium/
