Average customer profile of custom-built home buyers in Japan FY 2023
According to a survey conducted in Japan among sales representatives of housing developers in fiscal year 2023, the average customer buying a custom-built detached house had an annual household income of 11.48 million Japanese yen and a loan to annual income ratio of 5.1. The total floor area of custom-built homes acquired by an average customer was 123.5 square meters.