Open programmatic CTV ad spend worldwide Q3 2020-Q3 2024

Published by
J. G. Navarro,
Jun 10, 2025

Open programmatic connected TV advertising spending  worldwide stood at 6 billion U.S. dollars in the third quarter of 2024, marking a 35 percent increase from the value of 5.3 billion recorded in the third quarter of 2023.

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Open programmatic connected TV (CTV) advertising spending worldwide in selected quarters between 2020 and 2024 (in billion U.S. dollars)

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Release date

November 2024

Region

Worldwide

Survey time period

Q3 2020 to Q3 2024

Special properties

estimate

Supplementary notes

Figures prior to 2024 taken from earlier reports. 

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Statistics on " Connected TV advertising in the United States "

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Overview

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Advertising spending

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Market leaders

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Marketer usage

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Consumer insights

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Topics

CTV advertising worldwideConnected TV viewership in the United StatesSmart and connected TVsCTV advertising in the U.S.TV advertising in Europe
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