During a 2024 survey, 47 percent of responding adult consumers from the United States said it was now easier to identify paid search results than it was five years earlier; 37 percent of respondents were off the opposite opinion.
Share of consumers who thought that it was now easier vs. harder than five years earlier to tell the difference between Google organic and paid search results in the United States as of February 2024
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Share of consumers who thought that it was now easier vs. harder than five years earlier to tell the difference between Google organic and paid search results in the United States as of February 2024
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Search Engine Land. (June 5, 2024). Share of consumers who thought that it was now easier vs. harder than five years earlier to tell the difference between Google organic and paid search results in the United States as of February 2024 [Graph]. In Statista. Retrieved May 09, 2025, from https://www.statista.com/statistics/1498175/ease-identification-paid-search-results-usa/
Search Engine Land. "Share of consumers who thought that it was now easier vs. harder than five years earlier to tell the difference between Google organic and paid search results in the United States as of February 2024." Chart. June 5, 2024. Statista. Accessed May 09, 2025. https://www.statista.com/statistics/1498175/ease-identification-paid-search-results-usa/
Search Engine Land. (2024). Share of consumers who thought that it was now easier vs. harder than five years earlier to tell the difference between Google organic and paid search results in the United States as of February 2024. Statista. Statista Inc.. Accessed: May 09, 2025. https://www.statista.com/statistics/1498175/ease-identification-paid-search-results-usa/
Search Engine Land. "Share of Consumers Who Thought That It Was Now Easier Vs. Harder than Five Years Earlier to Tell The Difference between Google Organic and Paid Search Results in The United States as of February 2024." Statista, Statista Inc., 5 Jun 2024, https://www.statista.com/statistics/1498175/ease-identification-paid-search-results-usa/
Search Engine Land, Share of consumers who thought that it was now easier vs. harder than five years earlier to tell the difference between Google organic and paid search results in the United States as of February 2024 Statista, https://www.statista.com/statistics/1498175/ease-identification-paid-search-results-usa/ (last visited May 09, 2025)
Share of consumers who thought that it was now easier vs. harder than five years earlier to tell the difference between Google organic and paid search results in the United States as of February 2024 [Graph], Search Engine Land, June 5, 2024. [Online]. Available: https://www.statista.com/statistics/1498175/ease-identification-paid-search-results-usa/
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