Popular beauty and cosmetics websites Australia 2025, by website traffic

Published by Statista Research Department, Mar 31, 2025

Health and beauty retailer priceline.com.au registered around 2.41 million site visits in Australia in February 2025. Cosmetics retailer mecca.com recorded approximately 2.27 million site visits in Australia that same month. Online-only beauty retailer adorebeauty.com.au had just shy of 915,000 site visits. 

Most visited beauty and cosmetics websites in Australia in February 2025, by website traffic (in millions)

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Release date

March 2025

Region

Australia

Survey time period

February 2025

Supplementary notes

*Note: popular retail website for buying beauty products but also sells products across other categories.

Only the top 24 beauty and cosmetics websites by website traffic are represented. 

Release date is date of access.

Values have been rounded.

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Statistics on " Beauty and personal care market in Australia "

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Other statistics that may interest you Beauty and personal care market in Australia

Overview

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Key beauty retailers

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Online beauty retail

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Personal care

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Skincare

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Cosmetics

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Topics

Beauty and personal care market in AustraliaRevlon IncCelebrity beauty brandsL'OréalSephora
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