Level of interest to travel outbound from China 2025, by geographic area

Published by Agne Blazyte, Apr 24, 2025

According to a 2025 survey conducted in March among Chinese travelers, Northeast Asia was the most attractive region to travel to when it came to long-haul travel. Europe was the second most-chosen destination that Chinese travelers were interested in.

Most attractive areas of the world to travel to for Chinese travelers as of March 2025

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Release date

April 2025

Region

China

Survey time period

March 12 to 18, 2025

Number of respondents

1,022 respondents

Special properties

among Chinese travelers from first-tier, new first-tier, second-tier, and third-tier cities

Supplementary notes

This question was phrased by the source as follows: "How interested are you in traveling to these areas of the world?"

The survey results represent an average score between 1 and 5, with 5 meaning "extremely interested".

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