The brand value of JPMorgan, the investment banking and wealth management divisions of JPMorgan Chase, generally increased between 2007 and 2025, despite some fluctuations. Valued at approximately **** billion U.S. dollars in 2007, its worth rose to over ** billion U.S. dollars by 2025. In 2024, the bank secured its position as one of the most valuable banking brands in North America.
The source provides a comprehensive calculation on the measurement of brand value in the methodology section of the report (Brand Strength Index multiplied by Brand Royalty Rate and brand-specific revenues).
Figures are rounded.
Figures prior to 2023 were collected from previous publications by the source.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Brand Finance. (March 19, 2025). Brand value of JPMorgan from 2007 to 2025 (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 26, 2025, from https://www.statista.com/statistics/1499497/brand-value-of-jp-morgan/
Brand Finance. "Brand value of JPMorgan from 2007 to 2025 (in billion U.S. dollars)." Chart. March 19, 2025. Statista. Accessed July 26, 2025. https://www.statista.com/statistics/1499497/brand-value-of-jp-morgan/
Brand Finance. (2025). Brand value of JPMorgan from 2007 to 2025 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 26, 2025. https://www.statista.com/statistics/1499497/brand-value-of-jp-morgan/
Brand Finance. "Brand Value of Jpmorgan from 2007 to 2025 (in Billion U.S. Dollars)." Statista, Statista Inc., 19 Mar 2025, https://www.statista.com/statistics/1499497/brand-value-of-jp-morgan/
Brand Finance, Brand value of JPMorgan from 2007 to 2025 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1499497/brand-value-of-jp-morgan/ (last visited July 26, 2025)
Brand value of JPMorgan from 2007 to 2025 (in billion U.S. dollars) [Graph], Brand Finance, March 19, 2025. [Online]. Available: https://www.statista.com/statistics/1499497/brand-value-of-jp-morgan/
