Political advertising spending's share in total ad media spend in the U.S. 2016-2024

Published by
Michele Majidi
,
Oct 25, 2024

In 2024, political advertising was forecast to account for 3.1 percent of total media ad spending in the United States. During the last presidential election year, 2020, this share amounted to 3.8 percent. 

Political advertising spending as a percentage of total ad media spend in the United States from 2016 to 2024

CharacteristicShare of total media spending
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Showing entries 1 to 5 (5 entries in total)
Statistic: Political advertising spending as a percentage of total ad media spend in the United States from 2016 to 2024

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Release date

February 2024

Region

United States

Survey time period

2016 to 2022

Supplementary notes

Including advertising related to federal, state, or local politics, including elections and lobbying activities. Including advertising with a direct relation to legislative and regulatory issues. 

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Statistics on " Political advertising in the U.S. "

Other statistics that may interest you Political advertising in the U.S.

Overview

3

Spending

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Digital advertising

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TV advertising

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Consumer perspective

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Topics

Political advertising in the United StatesSocial media and politics in the United StatesMedia and politics in the U.S.2020 Presidential Election and the MediaHistory of U.S. presidential elections
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