Over **** of U.S. consumers changed their pillows because they became too flat, as reported in a 2023 survey. ** percent mentioned that the previous pillow became too uncomfortable as a reason for changing their pillows. Only about *** percent of the respondents purchased new pillows because of bedbugs or similar pests.
Respondents who sleep with pillows and have ever replaced them
Method of interview
Omnibus survey
Supplementary notes
According to the source, the final data are weighted by age, gender, race/Hispanic ethnicity, housing tenure, telephone status, education, and Census Division to be proportionally representative of the U.S. adult population.
Respondents were allowed to select up to three options.
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Consumer Reports. (October 30, 2023). Main reasons for changing pillows in the United States in 2023 [Graph]. In Statista. Retrieved July 15, 2025, from https://www.statista.com/statistics/1500118/main-reasons-for-changing-pillows-in-the-us/
Consumer Reports. "Main reasons for changing pillows in the United States in 2023." Chart. October 30, 2023. Statista. Accessed July 15, 2025. https://www.statista.com/statistics/1500118/main-reasons-for-changing-pillows-in-the-us/
Consumer Reports. (2023). Main reasons for changing pillows in the United States in 2023. Statista. Statista Inc.. Accessed: July 15, 2025. https://www.statista.com/statistics/1500118/main-reasons-for-changing-pillows-in-the-us/
Consumer Reports. "Main Reasons for Changing Pillows in The United States in 2023." Statista, Statista Inc., 30 Oct 2023, https://www.statista.com/statistics/1500118/main-reasons-for-changing-pillows-in-the-us/
Consumer Reports, Main reasons for changing pillows in the United States in 2023 Statista, https://www.statista.com/statistics/1500118/main-reasons-for-changing-pillows-in-the-us/ (last visited July 15, 2025)
Main reasons for changing pillows in the United States in 2023 [Graph], Consumer Reports, October 30, 2023. [Online]. Available: https://www.statista.com/statistics/1500118/main-reasons-for-changing-pillows-in-the-us/
