Website traffic distribution of Shein 2024, by channel

Published by
Lai Lin Thomala,
Jun 23, 2025

In terms of website traffic, Shein ranked ***** globally in May 2024, securing the leading spot in the fashion apparel category. Direct traffic accounted for **** percent of its web traffic, indicating the Chinese fast-fashion conglomerate's growing brand awareness among global consumers. Nonetheless, the traffic share of organic searches remained modest at **** percent, reflecting the necessity of enhancing keyword optimization.

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Distribution of website traffic of Shein in May 2024, by channel

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Release date

June 2024

Region

Worldwide

Survey time period

May 2024

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Statistics on " Shein "

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Other statistics that may interest you Shein

Overview

6

Competitors

7

Online traffic & mobile downloads

8

Consumer behavior

6

Brand awareness

5

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Topics

SheinFashion e-commerce in the United StatesSustainable e-commerce in FranceSustainable e-commerce in Germany, Austria, and SwitzerlandFashion e-commerce worldwide
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