According to a survey carried out in the UK in July 2024, millennials were most likely to be influenced by loyalty programs and rewards when choosing where to shop. Almost three-quarters of this generational cohort stated that such programs would sway them.
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Share of consumers who are influenced by loyalty programs when choosing where to shop in the UK as of July 2024, by generation
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Share of consumers who are influenced by loyalty programs when choosing where to shop in the UK as of July 2024, by generation
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Original survey question: Which of the following statements regarding shopping in general do you agree or disagree with? Loyalty programs and rewards will influence my decision on where to shop (single-pick).
The statistic shows the share of respondents who agree with the statement.
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Statista. (July 23, 2024). Share of consumers who are influenced by loyalty programs when choosing where to shop in the UK as of July 2024, by generation [Graph]. In Statista. Retrieved June 14, 2025, from https://www.statista.com/statistics/1534862/loyalty-program-influence-by-generation-uk/
Statista. "Share of consumers who are influenced by loyalty programs when choosing where to shop in the UK as of July 2024, by generation." Chart. July 23, 2024. Statista. Accessed June 14, 2025. https://www.statista.com/statistics/1534862/loyalty-program-influence-by-generation-uk/
Statista. (2024). Share of consumers who are influenced by loyalty programs when choosing where to shop in the UK as of July 2024, by generation. Statista. Statista Inc.. Accessed: June 14, 2025. https://www.statista.com/statistics/1534862/loyalty-program-influence-by-generation-uk/
Statista. "Share of Consumers Who Are Influenced by Loyalty Programs When Choosing Where to Shop in The Uk as of July 2024, by Generation." Statista, Statista Inc., 23 Jul 2024, https://www.statista.com/statistics/1534862/loyalty-program-influence-by-generation-uk/
Statista, Share of consumers who are influenced by loyalty programs when choosing where to shop in the UK as of July 2024, by generation Statista, https://www.statista.com/statistics/1534862/loyalty-program-influence-by-generation-uk/ (last visited June 14, 2025)
Share of consumers who are influenced by loyalty programs when choosing where to shop in the UK as of July 2024, by generation [Graph], Statista, July 23, 2024. [Online]. Available: https://www.statista.com/statistics/1534862/loyalty-program-influence-by-generation-uk/
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