U.S.: top five ways beauty buyers adjusted their shopping habits in 2024

Published by Statista Research Department, Jun 25, 2025

According to a survey conducted in May 2024, about a ***** of beauty buyers in the United States have adopted cost-cutting adjustments to their shopping habits. For example, ** percent of respondents said they were more likely to compare prices from different brands before making a purchase decision. In addition, ** percent of respondents have simply decided to not purchase a beauty product because the price was too high.

Log in or register to access precise data.

Main ways beauty buyers adjusted their shopping habits in the United States in 2024

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

July 2024

Region

United States

Survey time period

May 13, 2024 to May 31, 2024

Number of respondents

7,564*

Age group

18 years and older

Supplementary notes

*Respondents include only beauty product  buyers and the survey was weighted by the U.S. Census 18+. 

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Statistics on

About the industry

10

About the region

10

Other regions

10

Related statistics

10

Further Content: You might find this interesting as well

Topics

Online shopping in the Middle East and North AfricaInternet usage in MENAE-commerce in the United Arab EmiratesE-commerce in Saudi Arabia
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.