U.S.: share of beauty buyers who used Buy Now, Pay Later programs 2021-2024

Published by Statista Research Department, Mar 10, 2025

The share of beauty buyers in the United States who have used Buy Now, Pay Later (BNPL) programs to finance their beauty purchases has grown significantly from 15 percent in 2021 to 43 percent in 2024. 

Share of beauty buyers who used Buy Now, Pay Later programs in the United States from 2021 to 2024

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Source

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Release date

July 2024

Region

United States

Survey time period

October 11, 2021 to May 31, 2024

Number of respondents

489,299*

Age group

18 years and older

Supplementary notes

*Among beauty buyers who've used BNPLs.

*The survey was weighted by the U.S. Census 18+ .

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