Share of goods available on TikTok Shop in the UK 2023

Published by Statista Research Department, Jun 23, 2025

Beauty products made up the largest share of goods available to purchase on TikTok Shop in the United Kingdom in 2023, at ** percent. Fashion products followed with a ** percent share.

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Share of e-commerce goods available on TikTok Shop in the United Kingdom (UK) in 2023, by category

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Release date

2024

Region

United Kingdom

Survey time period

2023

Supplementary notes

Percentage points not reaching 100 percent are probably due to rounding.

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Global overview

5

European markets

8

Competitors

8

TikTok users

6

Spotlight: TikTok Shop in Germany

8

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Topics

Fashion e-commerce in the United KingdomE-commerce in the United Kingdom (UK)Fashion e-commerce in the United StatesFashion e-commerce in FranceFashion e-commerce worldwide
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