According to a study on influencer marketing across India in 2024, YouTube was more popular among influencers than brands. In contrast, LinkedIn was more widely used by brands, as indicated by nearly 20 percent of brands, signalling the platform's advent into the influencer marketing sphere. However, of the two platforms, YouTube remained the popular choice for influencer marketing.
Usage of select social media platforms among influencers and brands in India in 2024
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Usage of select social media platforms among influencers and brands in India in 2024
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
Influencer. (September 18, 2024). Usage of select social media platforms among influencers and brands in India in 2024 [Graph]. In Statista. Retrieved May 25, 2025, from https://www.statista.com/statistics/1536171/india-select-platform-usage-by-creators-and-brands/
Influencer. "Usage of select social media platforms among influencers and brands in India in 2024." Chart. September 18, 2024. Statista. Accessed May 25, 2025. https://www.statista.com/statistics/1536171/india-select-platform-usage-by-creators-and-brands/
Influencer. (2024). Usage of select social media platforms among influencers and brands in India in 2024. Statista. Statista Inc.. Accessed: May 25, 2025. https://www.statista.com/statistics/1536171/india-select-platform-usage-by-creators-and-brands/
Influencer. "Usage of Select Social Media Platforms among Influencers and Brands in India in 2024." Statista, Statista Inc., 18 Sep 2024, https://www.statista.com/statistics/1536171/india-select-platform-usage-by-creators-and-brands/
Influencer, Usage of select social media platforms among influencers and brands in India in 2024 Statista, https://www.statista.com/statistics/1536171/india-select-platform-usage-by-creators-and-brands/ (last visited May 25, 2025)
Usage of select social media platforms among influencers and brands in India in 2024 [Graph], Influencer, September 18, 2024. [Online]. Available: https://www.statista.com/statistics/1536171/india-select-platform-usage-by-creators-and-brands/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
