Opinions on AI development in advertising, journalism, and IT in Germany 2024

Published by
Evgenia Koptyug,
Jan 13, 2025

In 2024, around 32 percent of people in the advertising industry in Germany saw AI as a chance. In contrast, 58 percent of people in the journalism industry saw AI as a risk. This is likely due to the fear that people have of being replaced by AI.

Evaluation of AI development in personalized advertising, journalism, and IT in Germany in 2024

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Release date

February 2024

Region

Germany

Survey time period

January 16 to 18, 2024

Number of respondents

2,052 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Missing values ​​to 100 percent: Don't know/ no information.

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Overview

7

Use of AI

4

AI laws

6

AI in business

5

Generative AI

7

AI in the workplace

8

AI in selected industries

6

AI startups

5

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Artificial Intelligence in GermanyArtificial intelligence (AI) worldwideArtificial intelligence in ChinaArtificial intelligence (AI) in EuropeArtificial intelligence in business
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