Most successful influencers on Instagram in Germany 2025, by number of followers

Published by
Evgenia Koptyug,
Jun 13, 2025

As of June 2025, Lena Mantler was the German influencer with the most Instagram followers at around ***** million. Lena rose to fame by making lip-syncing videos with her twin sister Lisa on Musical.ly, which later became TikTok. Younes Zarou and Pamela Reif were the second and third most followed German influencers. Influencers and influencer marketing have become one of the most prolific types of online marketing as such.

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Ranking of the most successful influencers on Instagram in Germany in June 2025, by number of followers (in millions)

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Release date

June 2025

Region

Germany

Survey time period

As of June 13, 2025

Special properties

Top 5

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Statistics on " Social media in Germany "

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Overview

7

Social media users

7

Social media activities

5

Influencers

6

Social commerce and social media advertising

8

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Topics

Social media in GermanySocial commerce in EuropeSocial media usage in Western EuropeSocial media usage in SpainSocial media usage in Italy
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