Around one in four U.S. adults reported using someone else's video streaming passwords as of the first quarter of 2024. Younger adults aged 16 to 34 were the most likely to use another's passwords, with 56 percent doing so, compared to just 44 percent of those aged 35 to 74. Additionally, less Hispanic and Black viewers admitted using someone else's SVOD credentials than white consumers.
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Overview
Content
Platforms
Demographics
User behavior
Churn
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
