Type of loyalty program rewards preferred by consumers in Brazil 2024

Published by Statista Research Department, Nov 29, 2024

According to a survey conducted in 2024 in Brazil, the preferred loyalty program reward was cashback (receiving back part of the money spent on the purchase), chosen by 34 percent of respondents. Discounts for in-store purchased followed, chosen by 17 percent of respodning consumers.

Types of loyalty program rewards consumers prefer to redeem in Brazil as of August 2024

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Release date

October 2024

Region

Brazil

Survey time period

August 14 to 27, 2024

Number of respondents

1,200 respondents

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Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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