Leading platforms to watch live commerce SEA 2024

Published by Thuy D., Feb 18, 2025

According to a survey conducted in Southeast Asia in 2024, about 75 percent of respondents stated that they watched live commerce content on TikTok in the last 12 months. Next to TikTok, around 61 percent of respondents also reported using Shopee for live commerce content.

Leading platforms to watch live commerce in Southeast Asia as of August 2024

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Release date

October 2024

Region

Asia

Survey time period

June to August 2024

Number of respondents

2,121 respondents

Age group

18 years and older

Special properties

respondents from Singapore, Indonesia, Thailand, Vietnam, Malaysia, and the Philippines

Method of interview

Online survey

Supplementary notes

Original question: "Where have you watched live commerce content in the last 12 months?"

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Statistics on " Online shopping behavior in Southeast Asia "

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Overview

5

Shopping frequency

4

E-commerce platforms

5

Social and live commerce

7

Digital payments

4

Consumer preferences

6
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