Global app publishers on Android advertising buying share 2024

Published by Laura Ceci, May 16, 2025

In 2024, Nexo Capital Inc. had the highest ads buying share on the Google Play Store, approximately 2.65 percent. Apps published by Uber Technologies ranked second, with an advertising buying share of approximately 2.36 percent on the Google Play Store. Revolut Ltd. saw an ad buying share of around 2.31 percent in the last examined period.

Mobile app publishers advertising buying share on Google Play Store worldwide in 2024

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Release date

February 2025

Region

Worldwide

Survey time period

2024

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