Frequency of watching live commerce SEA 2024

Published by Thuy D., Nov 25, 2024

According to a survey conducted in Southeast Asia in 2024, 32 percent of respondents stated that they watched live commerce content every few days. About 25 percent of respondents consumed live commerce content daily.

Frequency of consuming live commerce content in Southeast Asia as of August 2024

CharacteristicShare of respondents
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Showing entries 1 to 4 (4 entries in total)
Statistic: Frequency of consuming live commerce content in Southeast Asia as of August 2024

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Source

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Release date

October 2024

Region

Asia

Survey time period

June to August 2024

Number of respondents

2,121 respondents

Age group

18 years and older

Special properties

respondents who have consumed live commerce content from Singapore, Indonesia, Thailand, Vietnam, Malaysia, and the Philippines

Method of interview

Online survey

Supplementary notes

Original question: "How often do you consume live commerce content?"

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