Global app publishers on iOS advertising buying share 2024

Published by Laura Ceci, May 16, 2025

In 2024, Bigo technology had the highest ads buying share on the Apple App Store, approximately 1.86 percent. Apps published by Revolut Ltd. ranked second, with an advertising buying share of approximately 0.87 percent on the Apple App Store. Uber Technologies saw an ad buying share of around 0.82 percent on iOS app in the last examined period.

Mobile app publishers advertising buying share on Apple App Store worldwide in 2024

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Release date

February 2025

Region

Worldwide

Survey time period

2024

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