Most popular luxury brands worldwide 2024, by Google searches

Published by Statista Research Department, Nov 22, 2024

From the second quarter of 2023 to the second quarter of 2024, Dior dominated global Google searches among luxury brands. Dior led with 13.1 percent of the total search volume. Gucci followed at 10.7 percent, narrowly edging out Chanel at 10.6 percent.

Most searched for luxury brands on Google worldwide from 2nd quarter 2023 to 2nd quarter 2024

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Release date

November 2024

Region

Worldwide

Survey time period

2nd quarter 2023 to 2nd quarter 2024

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Statistics on " Luxury e-commerce "

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Other statistics that may interest you Luxury e-commerce

Overview

6

Leading markets

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Key players

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Online shopping

6

Luxury consumers

7

Spotlight: Artificial intelligence (AI)

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Topics

Luxury e-commerceGlobal personal luxury goods industryLuxury watch industryLuxury goods in EuropeGlobal prestige/luxury cosmetics
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