According to a survey conducted in June 2024, 46 percent of TikTok accounts with over one million followers post sponsored content, while only seven percent of such accounts share political content. While 20 percent of small accounts post promotional content, and 11 percent of such accounts share videos related to news or politics. Overall, promotional content was more common than political content for creators on TikTok, irrespective of account size.
Share of TikTok accounts followed by adults in the United States posting selected content type as of June 2024, by follower count
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Pew Research Center. (October 7, 2024). Share of TikTok accounts followed by adults in the United States posting selected content type as of June 2024, by follower count [Graph]. In Statista. Retrieved June 06, 2025, from https://www.statista.com/statistics/1537547/us-tiktok-accounts-posting-by-follower-count/
Pew Research Center. "Share of TikTok accounts followed by adults in the United States posting selected content type as of June 2024, by follower count." Chart. October 7, 2024. Statista. Accessed June 06, 2025. https://www.statista.com/statistics/1537547/us-tiktok-accounts-posting-by-follower-count/
Pew Research Center. (2024). Share of TikTok accounts followed by adults in the United States posting selected content type as of June 2024, by follower count. Statista. Statista Inc.. Accessed: June 06, 2025. https://www.statista.com/statistics/1537547/us-tiktok-accounts-posting-by-follower-count/
Pew Research Center. "Share of Tiktok Accounts Followed by Adults in The United States Posting Selected Content Type as of June 2024, by Follower Count." Statista, Statista Inc., 7 Oct 2024, https://www.statista.com/statistics/1537547/us-tiktok-accounts-posting-by-follower-count/
Pew Research Center, Share of TikTok accounts followed by adults in the United States posting selected content type as of June 2024, by follower count Statista, https://www.statista.com/statistics/1537547/us-tiktok-accounts-posting-by-follower-count/ (last visited June 06, 2025)
Share of TikTok accounts followed by adults in the United States posting selected content type as of June 2024, by follower count [Graph], Pew Research Center, October 7, 2024. [Online]. Available: https://www.statista.com/statistics/1537547/us-tiktok-accounts-posting-by-follower-count/
