Top influential ad media for Starbucks shoppers & general population in the U.S. 2024

Published by
J. G. Navarro,
Mar 10, 2025

As of September 2024, approximately 29 percent of Starbucks customers surveyed in the United States selected online channels as the form of advertising most influencing their purchases. Among the responding U.S. general population, that share stood at 28 percent. Around 28 percent of participating Starbucks customers chose TV, while among the general sample the share reached 25 percent.

Leading advertising channels influencing the purchases of Starbucks customers and the general population in the United States as of September 2024

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Release date

September 2024

Region

United States

Survey time period

September 5, 2023, to September 4, 2024

Number of respondents

20,115*

Age group

18 years and older

Supplementary notes

* 20,115 respondents part of the general population and 2,973 Starbucks customers.

This question was phrased by the source as follows: "Which of the following forms of advertising most influences your purchases?"

The source does not specify the survey type.

Percentage points missing to 100 are probably due to rounding.

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Outdoor

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Digital

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Audio & video streaming

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Topics

StarbucksFast food restaurants in the U.S. McDonald'sRestaurants in the U.S.Coffee shops and cafes in the U.S.
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