Reasons social media users consume influencer content SEA August 2024

Published by Thuy D., Mar 19, 2025

According to a survey conducted in Southeast Asia from June to August 2024, more than three-quarters of respondents engaged with influencer content for entertainment purposes. Additionally, more than half of the respondents in the region cited seeking purchase inspiration as a reason for engaging with influencer content.                                                                                                                             

Reasons for consuming influencer content among social media users in Southeast Asia as of August 2024

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Statistic: Reasons for consuming influencer content among social media users in Southeast Asia as of August 2024

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Source

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Cube

Release date

October 2024

Region

Asia

Survey time period

June to August 2024

Number of respondents

2,400 respondents

Age group

18-77 years

Special properties

the survey was conducted in Singapore, Indonesia, Thailand, Vietnam, Malaysia, and the Philippines with 400 respondents from each country.

Method of interview

Online survey

Supplementary notes

Original question: "Why do you consume content from influencers?"

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Statistics on " Social media in Southeast Asia "

Other statistics that may interest you Social media in Southeast Asia

Overview

5

Internet usage

3

Social media usage

6

Major platforms' traffic

5

Major platforms' reach

5

App engagement time

4

Influencer marketing

5

Social commerce

5
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