In 2024, over 80 percent of consumers in France, Germany, Ireland, Italy, and Turkey were planning to make purchases during Black Friday. The percentage was higher for Italy, at 86 percent.
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Share of consumers in Europe who were likely to purchase something during Black Friday in 2024, by country
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PwC. (November 20, 2024). Share of consumers in Europe who were likely to purchase something during Black Friday in 2024, by country [Graph]. In Statista. Retrieved June 29, 2025, from https://www.statista.com/statistics/1537681/share-of-consumers-in-europe-who-were-likely-to-buy-something-on-black-friday/
PwC. "Share of consumers in Europe who were likely to purchase something during Black Friday in 2024, by country." Chart. November 20, 2024. Statista. Accessed June 29, 2025. https://www.statista.com/statistics/1537681/share-of-consumers-in-europe-who-were-likely-to-buy-something-on-black-friday/
PwC. (2024). Share of consumers in Europe who were likely to purchase something during Black Friday in 2024, by country. Statista. Statista Inc.. Accessed: June 29, 2025. https://www.statista.com/statistics/1537681/share-of-consumers-in-europe-who-were-likely-to-buy-something-on-black-friday/
PwC. "Share of Consumers in Europe Who Were Likely to Purchase Something during Black Friday in 2024, by Country." Statista, Statista Inc., 20 Nov 2024, https://www.statista.com/statistics/1537681/share-of-consumers-in-europe-who-were-likely-to-buy-something-on-black-friday/
PwC, Share of consumers in Europe who were likely to purchase something during Black Friday in 2024, by country Statista, https://www.statista.com/statistics/1537681/share-of-consumers-in-europe-who-were-likely-to-buy-something-on-black-friday/ (last visited June 29, 2025)
Share of consumers in Europe who were likely to purchase something during Black Friday in 2024, by country [Graph], PwC, November 20, 2024. [Online]. Available: https://www.statista.com/statistics/1537681/share-of-consumers-in-europe-who-were-likely-to-buy-something-on-black-friday/
