According to the results of a 2024 survey, around 50 percent of consumers in Italy planned to keep their Black Friday spending stable that year. Nearly 60 percent of German shoppers stated the same.
Advertisement
Advertisement
Share of consumers in Europe who plan to keep their Black Friday spending stable in 2024, by country
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
PwC. (November 20, 2024). Share of consumers in Europe who plan to keep their Black Friday spending stable in 2024, by country [Graph]. In Statista. Retrieved June 26, 2025, from https://www.statista.com/statistics/1537689/consumers-in-europe-who-plan-to-keep-their-black-friday-spending-stable/
PwC. "Share of consumers in Europe who plan to keep their Black Friday spending stable in 2024, by country." Chart. November 20, 2024. Statista. Accessed June 26, 2025. https://www.statista.com/statistics/1537689/consumers-in-europe-who-plan-to-keep-their-black-friday-spending-stable/
PwC. (2024). Share of consumers in Europe who plan to keep their Black Friday spending stable in 2024, by country. Statista. Statista Inc.. Accessed: June 26, 2025. https://www.statista.com/statistics/1537689/consumers-in-europe-who-plan-to-keep-their-black-friday-spending-stable/
PwC. "Share of Consumers in Europe Who Plan to Keep Their Black Friday Spending Stable in 2024, by Country." Statista, Statista Inc., 20 Nov 2024, https://www.statista.com/statistics/1537689/consumers-in-europe-who-plan-to-keep-their-black-friday-spending-stable/
PwC, Share of consumers in Europe who plan to keep their Black Friday spending stable in 2024, by country Statista, https://www.statista.com/statistics/1537689/consumers-in-europe-who-plan-to-keep-their-black-friday-spending-stable/ (last visited June 26, 2025)
Share of consumers in Europe who plan to keep their Black Friday spending stable in 2024, by country [Graph], PwC, November 20, 2024. [Online]. Available: https://www.statista.com/statistics/1537689/consumers-in-europe-who-plan-to-keep-their-black-friday-spending-stable/