According to a survey carried out in May 2024 in Spain, 48 percent of consumers stated that their favorite supermarket promotion were special offers. Another 44 percent preferred reduced prices. while 37 percent enjoyed 2 for 1 promotions.
Types of supermarket promotions and offers preferred by shoppers in Spain as of May 2024
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El Confidencial. (June 4, 2024). Types of supermarket promotions and offers preferred by shoppers in Spain as of May 2024 [Graph]. In Statista. Retrieved May 13, 2025, from https://www.statista.com/statistics/1537967/supermarket-promotions-preferred-by-consumers-spain/
El Confidencial. "Types of supermarket promotions and offers preferred by shoppers in Spain as of May 2024." Chart. June 4, 2024. Statista. Accessed May 13, 2025. https://www.statista.com/statistics/1537967/supermarket-promotions-preferred-by-consumers-spain/
El Confidencial. (2024). Types of supermarket promotions and offers preferred by shoppers in Spain as of May 2024. Statista. Statista Inc.. Accessed: May 13, 2025. https://www.statista.com/statistics/1537967/supermarket-promotions-preferred-by-consumers-spain/
El Confidencial. "Types of Supermarket Promotions and Offers Preferred by Shoppers in Spain as of May 2024." Statista, Statista Inc., 4 Jun 2024, https://www.statista.com/statistics/1537967/supermarket-promotions-preferred-by-consumers-spain/
El Confidencial, Types of supermarket promotions and offers preferred by shoppers in Spain as of May 2024 Statista, https://www.statista.com/statistics/1537967/supermarket-promotions-preferred-by-consumers-spain/ (last visited May 13, 2025)
Types of supermarket promotions and offers preferred by shoppers in Spain as of May 2024 [Graph], El Confidencial, June 4, 2024. [Online]. Available: https://www.statista.com/statistics/1537967/supermarket-promotions-preferred-by-consumers-spain/