In 2023, a survey conducted revealed that most South African consumers are looking at purchasing their next internal combustion engine (ICE) vehicle in the price range of 300,000 South African rand and under 500,000 South Africa rand (approximately 16,600 to less than 27,700 U.S. dollars), at 32 percent. Following this, a 31 percent share of consumers are looking at purchasing a vehicle of less than 300,000 South African (under 16,600 U.S.dollars
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Preferred price range for consumers buying their next internal combustion engine (ICE) vehicle in South Africa in 2023, by vehicle type
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Question asked: "In which of the following price ranges will you be shopping for your next vehicle? (Please indicate what you would expect to pay after any discounts and/or incentives that might be available)".
[ICE intender] n= 694
Conversion date as of 11/25/2024: one U.S. dollar = 18.04 South African rand.
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Deloitte Africa. (February 7, 2024). Preferred price range for consumers buying their next internal combustion engine (ICE) vehicle in South Africa in 2023, by vehicle type [Graph]. In Statista. Retrieved June 05, 2025, from https://www.statista.com/statistics/1537997/preferred-price-range-for-consumers-buying-their-next-vehicle-in-south-africa-by-vehicle-type/
Deloitte Africa. "Preferred price range for consumers buying their next internal combustion engine (ICE) vehicle in South Africa in 2023, by vehicle type ." Chart. February 7, 2024. Statista. Accessed June 05, 2025. https://www.statista.com/statistics/1537997/preferred-price-range-for-consumers-buying-their-next-vehicle-in-south-africa-by-vehicle-type/
Deloitte Africa. (2024). Preferred price range for consumers buying their next internal combustion engine (ICE) vehicle in South Africa in 2023, by vehicle type . Statista. Statista Inc.. Accessed: June 05, 2025. https://www.statista.com/statistics/1537997/preferred-price-range-for-consumers-buying-their-next-vehicle-in-south-africa-by-vehicle-type/
Deloitte Africa. "Preferred Price Range for Consumers Buying Their next Internal Combustion Engine (Ice) Vehicle in South Africa in 2023, by Vehicle Type ." Statista, Statista Inc., 7 Feb 2024, https://www.statista.com/statistics/1537997/preferred-price-range-for-consumers-buying-their-next-vehicle-in-south-africa-by-vehicle-type/
Deloitte Africa, Preferred price range for consumers buying their next internal combustion engine (ICE) vehicle in South Africa in 2023, by vehicle type Statista, https://www.statista.com/statistics/1537997/preferred-price-range-for-consumers-buying-their-next-vehicle-in-south-africa-by-vehicle-type/ (last visited June 05, 2025)
Preferred price range for consumers buying their next internal combustion engine (ICE) vehicle in South Africa in 2023, by vehicle type [Graph], Deloitte Africa, February 7, 2024. [Online]. Available: https://www.statista.com/statistics/1537997/preferred-price-range-for-consumers-buying-their-next-vehicle-in-south-africa-by-vehicle-type/
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