Popular online audio brands in the U.S. 2025, by age

Published by Patrick Leu, Apr 14, 2025

The most used online music services in the United States as of January 2025 were Spotify, YouTube music, and Apple Music. However, a study found considerable discrepancies among different age groups. While Spotify was clearly in the lead for younger Americans, as 47 percent of respondents aged 34 years or younger stated to have used the service, it is a much closer race in older age groups. Among Americans aged between 35 and 54 years, YouTube Music was only eight percent away from its Swedish competitor, whereas respondents aged 55 years or older prefer to use YouTube Music.

Online audio services used most frequently in the United States as of January 2025, by age group

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Release date

March 2025

Region

United States

Survey time period

January 2025

Number of respondents

5,020 respondents

Age group

12 years and older

Special properties

among online audio users

Method of interview

Telephone interviews and online survey

Supplementary notes

Data was weighted to national 12+ U.S. population figures.

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Topics

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