Between 2024 and 2028, tech and data is going to be the fastest-growing subsector of business-to-business (B2B) advertising and marketing spending in the United States, increasing at 12 percent annually in this period. Digital media ranked second, with a CAGR of 11 percent.
Compound annual growth rate (CAGR) of business-to-business (B2B) advertising and marketing spending in the United States between 2024 and 2028, by type
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Compound annual growth rate (CAGR) of business-to-business (B2B) advertising and marketing spending in the United States between 2024 and 2028, by type
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MarketingCharts. (November 24, 2024). Compound annual growth rate (CAGR) of business-to-business (B2B) advertising and marketing spending in the United States between 2024 and 2028, by type [Graph]. In Statista. Retrieved May 07, 2025, from https://www.statista.com/statistics/1538253/change-b2b-marketing-spending-type-usa/
MarketingCharts. "Compound annual growth rate (CAGR) of business-to-business (B2B) advertising and marketing spending in the United States between 2024 and 2028, by type." Chart. November 24, 2024. Statista. Accessed May 07, 2025. https://www.statista.com/statistics/1538253/change-b2b-marketing-spending-type-usa/
MarketingCharts. (2024). Compound annual growth rate (CAGR) of business-to-business (B2B) advertising and marketing spending in the United States between 2024 and 2028, by type. Statista. Statista Inc.. Accessed: May 07, 2025. https://www.statista.com/statistics/1538253/change-b2b-marketing-spending-type-usa/
MarketingCharts. "Compound Annual Growth Rate (Cagr) of Business-to-business (B2b) Advertising and Marketing Spending in The United States between 2024 and 2028, by Type." Statista, Statista Inc., 24 Nov 2024, https://www.statista.com/statistics/1538253/change-b2b-marketing-spending-type-usa/
MarketingCharts, Compound annual growth rate (CAGR) of business-to-business (B2B) advertising and marketing spending in the United States between 2024 and 2028, by type Statista, https://www.statista.com/statistics/1538253/change-b2b-marketing-spending-type-usa/ (last visited May 07, 2025)
Compound annual growth rate (CAGR) of business-to-business (B2B) advertising and marketing spending in the United States between 2024 and 2028, by type [Graph], MarketingCharts, November 24, 2024. [Online]. Available: https://www.statista.com/statistics/1538253/change-b2b-marketing-spending-type-usa/
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