B2B ad & marketing spending in the U.S. 2024-2028, by type

Published by
Julia Faria,
Nov 27, 2024

In 2024, internal labor was the most expensive pillar of business-to-business advertising and marketing spending in the United States, at 30 billion U.S. dollars. The source projected that it will keep the spot, increasing to 34 billion by 2028. 

Business-to-business (B2B) advertising and marketing spending in the United States in 2024 and 2028, by type (in billion U.S. dollars)

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Release date

November 2024

Region

United States

Survey time period

April 2024

Special properties

forecast

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Overview

8

Marketing strategies

6

The presence of artificial intelligence

3

Event marketing

5

Content marketing

5

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Topics

Marketing in the United StatesTrade show and event marketingMobile advertising and marketing in the U.S. B2B advertising & marketing in the United States Virtual event marketing
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