Wine consumer share in the U.S. 2014-2023, by generation
Baby Boomers were the largest population of wine drinkers in the United States in 2023. Both Gen Z and the oldest consumers made up the smallest shares, at six percent each.
Share of wine consumers in the United States from 2014 to 2023, by generation
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* For commercial use only
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Professional Account
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
BMO Financial Group. (May 13, 2024). Share of wine consumers in the United States from 2014 to 2023, by generation [Graph]. In Statista. Retrieved May 05, 2025, from https://www.statista.com/statistics/1538546/wine-consumer-share-by-generation-us/
BMO Financial Group. "Share of wine consumers in the United States from 2014 to 2023, by generation." Chart. May 13, 2024. Statista. Accessed May 05, 2025. https://www.statista.com/statistics/1538546/wine-consumer-share-by-generation-us/
BMO Financial Group. (2024). Share of wine consumers in the United States from 2014 to 2023, by generation. Statista. Statista Inc.. Accessed: May 05, 2025. https://www.statista.com/statistics/1538546/wine-consumer-share-by-generation-us/
BMO Financial Group. "Share of Wine Consumers in The United States from 2014 to 2023, by Generation." Statista, Statista Inc., 13 May 2024, https://www.statista.com/statistics/1538546/wine-consumer-share-by-generation-us/
BMO Financial Group, Share of wine consumers in the United States from 2014 to 2023, by generation Statista, https://www.statista.com/statistics/1538546/wine-consumer-share-by-generation-us/ (last visited May 05, 2025)
Share of wine consumers in the United States from 2014 to 2023, by generation [Graph], BMO Financial Group, May 13, 2024. [Online]. Available: https://www.statista.com/statistics/1538546/wine-consumer-share-by-generation-us/