In 2023, the ad spending of direct response services in the United States was the highest on television media, reaching a value of 3.4 billion U.S. dollars. In contrast, outdoor ranked last across all considered media, only amounting to 0.58 million U.S. dollars. Find further statistics regarding the U.S. advertising market like ad spending of food & liquor stores and newspaper advertising spending.
Direct response services advertising spending in the United States in 2023, by medium
(in million U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nielsen. (November 28, 2024). Direct response services advertising spending in the United States in 2023, by medium (in million U.S. dollars) [Graph]. In Statista. Retrieved May 20, 2025, from https://www.statista.com/statistics/1538816/direct-response-services-ad-spend-by-medium-us/
Nielsen. "Direct response services advertising spending in the United States in 2023, by medium (in million U.S. dollars)." Chart. November 28, 2024. Statista. Accessed May 20, 2025. https://www.statista.com/statistics/1538816/direct-response-services-ad-spend-by-medium-us/
Nielsen. (2024). Direct response services advertising spending in the United States in 2023, by medium (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 20, 2025. https://www.statista.com/statistics/1538816/direct-response-services-ad-spend-by-medium-us/
Nielsen. "Direct Response Services Advertising Spending in The United States in 2023, by Medium (in Million U.S. Dollars)." Statista, Statista Inc., 28 Nov 2024, https://www.statista.com/statistics/1538816/direct-response-services-ad-spend-by-medium-us/
Nielsen, Direct response services advertising spending in the United States in 2023, by medium (in million U.S. dollars) Statista, https://www.statista.com/statistics/1538816/direct-response-services-ad-spend-by-medium-us/ (last visited May 20, 2025)
Direct response services advertising spending in the United States in 2023, by medium (in million U.S. dollars) [Graph], Nielsen, November 28, 2024. [Online]. Available: https://www.statista.com/statistics/1538816/direct-response-services-ad-spend-by-medium-us/
