Views on credibility and trust in SHEIN and Temu in Germany 2024

Published by
Evgenia Koptyug,
Jun 23, 2025

Asian online retailers are steadily expanding their presence in Germany, driven by rising price pressures and an appeal to customers through extremely low prices and frequent discounts. While the number of users continues to grow, trust in platforms like SHEIN and Temu remains relatively low. In a survey conducted in April 2024, roughly **** of respondents reported feeling manipulated when shopping on Temu. However, ** percent expressed trust that the discounts given are credible when using SHEIN.

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To what extent do you agree with the following statements about Temu and SHEIN?

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Release date

May 2024

Region

Germany

Survey time period

April 2024

Number of respondents

355 and 402¹ respectively

Special properties

Presentation of the top 2 values “Agree somewhat” and “Agree completely”

Supplementary notes

¹ Respondents who knew about Temu or SHEIN.

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