An October 2024 survey among adults in the United States found that roughly 85 percent assume that companies are always collecting and tracking data about them. Furthermore, 73 percent said that they did not have enough control over how companies use their data.
Attitudes about personal data tracking among consumers in the United States as of October 2024
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Ipsos, & MarketingCharts. (November 19, 2024). Attitudes about personal data tracking among consumers in the United States as of October 2024 [Graph]. In Statista. Retrieved June 06, 2025, from https://www.statista.com/statistics/1545670/us-consumer-attitudes-on-tracking-data/
Ipsos, und MarketingCharts. "Attitudes about personal data tracking among consumers in the United States as of October 2024." Chart. November 19, 2024. Statista. Accessed June 06, 2025. https://www.statista.com/statistics/1545670/us-consumer-attitudes-on-tracking-data/
Ipsos, MarketingCharts. (2024). Attitudes about personal data tracking among consumers in the United States as of October 2024. Statista. Statista Inc.. Accessed: June 06, 2025. https://www.statista.com/statistics/1545670/us-consumer-attitudes-on-tracking-data/
Ipsos, and MarketingCharts. "Attitudes about Personal Data Tracking among Consumers in The United States as of October 2024." Statista, Statista Inc., 19 Nov 2024, https://www.statista.com/statistics/1545670/us-consumer-attitudes-on-tracking-data/
Ipsos & MarketingCharts, Attitudes about personal data tracking among consumers in the United States as of October 2024 Statista, https://www.statista.com/statistics/1545670/us-consumer-attitudes-on-tracking-data/ (last visited June 06, 2025)
Attitudes about personal data tracking among consumers in the United States as of October 2024 [Graph], Ipsos, & MarketingCharts, November 19, 2024. [Online]. Available: https://www.statista.com/statistics/1545670/us-consumer-attitudes-on-tracking-data/
