An October 2024 survey among adults in the United States found that more than 30 percent of them strongly agree to not having enough control over how companies use their personal data. Overall, around three in four agreed to the statement. Only approximately 20 percent thought they had enough control over their personal data used by companies.
Consumers in the United States on having control over how companies use their data as of October 2024
The original question: "When thinking about the data you share with companies, how much do you agree or disagree with the following? I don’t have enough control over how companies use my data."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Ipsos. (November 19, 2024). Consumers in the United States on having control over how companies use their data as of October 2024 [Graph]. In Statista. Retrieved June 06, 2025, from https://www.statista.com/statistics/1545708/us-consumer-control-companies-use-of-their-data/
Ipsos. "Consumers in the United States on having control over how companies use their data as of October 2024." Chart. November 19, 2024. Statista. Accessed June 06, 2025. https://www.statista.com/statistics/1545708/us-consumer-control-companies-use-of-their-data/
Ipsos. (2024). Consumers in the United States on having control over how companies use their data as of October 2024. Statista. Statista Inc.. Accessed: June 06, 2025. https://www.statista.com/statistics/1545708/us-consumer-control-companies-use-of-their-data/
Ipsos. "Consumers in The United States on Having Control over How Companies Use Their Data as of October 2024." Statista, Statista Inc., 19 Nov 2024, https://www.statista.com/statistics/1545708/us-consumer-control-companies-use-of-their-data/
Ipsos, Consumers in the United States on having control over how companies use their data as of October 2024 Statista, https://www.statista.com/statistics/1545708/us-consumer-control-companies-use-of-their-data/ (last visited June 06, 2025)
Consumers in the United States on having control over how companies use their data as of October 2024 [Graph], Ipsos, November 19, 2024. [Online]. Available: https://www.statista.com/statistics/1545708/us-consumer-control-companies-use-of-their-data/
