Number of active OTTO customers in Germany 2019-2025

Published by
Evgenia Koptyug,
May 6, 2025

In the financial year 2024/25, the online retailer OTTO once again recorded an increase in the number of active customers. The number of customers who shopped at the German online marketplace in the last twelve months, amounted to a total of 12.2 million customers.

Number of OTTO's active customers from 2019 to 2025 (in millions)

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Release date

March 2025

Region

Germany

Survey time period

Financial years 2019/20 to 2024/25

Special properties

Financial year to the end of February

Supplementary notes

Older values have been taken from previous publications.

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