B2B digital ad expenditure worldwide 2020-2026

Published by Statista Research Department, Jul 3, 2025

In 2024, business-to-business (B2B) digital advertising spending worldwide amounted to an estimated **** billion U.S. dollars. The annual value was projected to reach **** billion dollars by 2025. To compare, the U.S. B2B digital ad spending was projected to reach **** billion dollars in 2025.

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Business-to-business (B2B) digital advertising spending worldwide from 2020 to 2026 (in billion U.S. dollars)

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Release date

December 2024

Region

Worldwide

Survey time period

2020 to 2023

Supplementary notes

* Forecast. Figures have been rounded. Includes advertising appearing on desktop and laptops, in addition to mobile phones, tablets, and other internet-connected devices. Including every advertising format found on those platforms. 

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