In 2024, YouTube counted approximately 60 million monthly users aged between 35 and 54 in the United States. In comparison, U.S. viewers younger than 18 amounted to around 45 million. Meanwhile, TikTok's main audience was aged between 18 and 34 years, as approximately 43 million users of that age visited the platform monthly. Facebook was particularly popular among users aged 35 and older, while less than 10 million users younger than 18 engaged with the platform on a monthly basis.
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Activate. (October 23, 2024). Leading social media and online video platforms in the United States in 2024, based on monthly users, by age group (in millions) [Graph]. In Statista. Retrieved June 05, 2025, from https://www.statista.com/statistics/1546136/us-top-social-media-video-platforms-by-age/
Activate. "Leading social media and online video platforms in the United States in 2024, based on monthly users, by age group (in millions)." Chart. October 23, 2024. Statista. Accessed June 05, 2025. https://www.statista.com/statistics/1546136/us-top-social-media-video-platforms-by-age/
Activate. (2024). Leading social media and online video platforms in the United States in 2024, based on monthly users, by age group (in millions). Statista. Statista Inc.. Accessed: June 05, 2025. https://www.statista.com/statistics/1546136/us-top-social-media-video-platforms-by-age/
Activate. "Leading Social Media and Online Video Platforms in The United States in 2024, Based on Monthly Users, by Age Group (in Millions)." Statista, Statista Inc., 23 Oct 2024, https://www.statista.com/statistics/1546136/us-top-social-media-video-platforms-by-age/
Activate, Leading social media and online video platforms in the United States in 2024, based on monthly users, by age group (in millions) Statista, https://www.statista.com/statistics/1546136/us-top-social-media-video-platforms-by-age/ (last visited June 05, 2025)
Leading social media and online video platforms in the United States in 2024, based on monthly users, by age group (in millions) [Graph], Activate, October 23, 2024. [Online]. Available: https://www.statista.com/statistics/1546136/us-top-social-media-video-platforms-by-age/
