Youtube was the most popular social media platform among American Generation Alpha kids in 2024. This was revealed by a widespread survey among Gen Alpha parents. A staggering 90 percent of Gen Alpha users of Youtube were reported to use the app on a daily basis.
Generation Alpha's social media usage according to their parents in the United States in 2024
Characteristic
Use platform
Daily usage share
Youtube
46%
90%
Tiktok
21%
89%
Snapchat
14%
84%
Instagram
14%
78%
Facebook
10%
65%
0%12%24%36%48%60%
48%60%72%84%96%108%
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Surveyed respondents were parents of children that belong to Generation Alpha*
Supplementary notes
The survey questions were phrased as follows: "What social media apps does your [age] year-old use?" "How much time does your [age] year-old spend on the following app(s) and devices(s) daily?
*Generation Alpha includes people born between 2010 and 2025.
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Numerator. (July 29, 2024). Generation Alpha's social media usage according to their parents in the United States in 2024 [Graph]. In Statista. Retrieved May 10, 2025, from https://www.statista.com/statistics/1546576/leading-social-media-platforms-gen-alpha-us/
Numerator. "Generation Alpha's social media usage according to their parents in the United States in 2024." Chart. July 29, 2024. Statista. Accessed May 10, 2025. https://www.statista.com/statistics/1546576/leading-social-media-platforms-gen-alpha-us/
Numerator. (2024). Generation Alpha's social media usage according to their parents in the United States in 2024. Statista. Statista Inc.. Accessed: May 10, 2025. https://www.statista.com/statistics/1546576/leading-social-media-platforms-gen-alpha-us/
Numerator. "Generation Alpha's Social Media Usage According to Their Parents in The United States in 2024." Statista, Statista Inc., 29 Jul 2024, https://www.statista.com/statistics/1546576/leading-social-media-platforms-gen-alpha-us/
Numerator, Generation Alpha's social media usage according to their parents in the United States in 2024 Statista, https://www.statista.com/statistics/1546576/leading-social-media-platforms-gen-alpha-us/ (last visited May 10, 2025)
Generation Alpha's social media usage according to their parents in the United States in 2024 [Graph], Numerator, July 29, 2024. [Online]. Available: https://www.statista.com/statistics/1546576/leading-social-media-platforms-gen-alpha-us/
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