In 2024, around 1.24 billion U.S. dollars were spent on social media advertising in Indonesia. This made it the most valuable format of digital advertising that year, ahead of in-app advertising. A total of approximately 3.4 billion dollars was spent on digital advertising that year.
Annual spending on digital advertising in Indonesia in 2024, by advertising format
(in million U.S. dollars)
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DataReportal, & We Are Social, & Meltwater. (February 25, 2025). Annual spending on digital advertising in Indonesia in 2024, by advertising format (in million U.S. dollars) [Graph]. In Statista. Retrieved June 05, 2025, from https://www.statista.com/statistics/1546701/indonesia-digital-ad-spending-by-format/
DataReportal, und We Are Social, und Meltwater. "Annual spending on digital advertising in Indonesia in 2024, by advertising format (in million U.S. dollars)." Chart. February 25, 2025. Statista. Accessed June 05, 2025. https://www.statista.com/statistics/1546701/indonesia-digital-ad-spending-by-format/
DataReportal, We Are Social, Meltwater. (2025). Annual spending on digital advertising in Indonesia in 2024, by advertising format (in million U.S. dollars). Statista. Statista Inc.. Accessed: June 05, 2025. https://www.statista.com/statistics/1546701/indonesia-digital-ad-spending-by-format/
DataReportal, and We Are Social, and Meltwater. "Annual Spending on Digital Advertising in Indonesia in 2024, by Advertising Format (in Million U.S. Dollars)." Statista, Statista Inc., 25 Feb 2025, https://www.statista.com/statistics/1546701/indonesia-digital-ad-spending-by-format/
DataReportal & We Are Social & Meltwater, Annual spending on digital advertising in Indonesia in 2024, by advertising format (in million U.S. dollars) Statista, https://www.statista.com/statistics/1546701/indonesia-digital-ad-spending-by-format/ (last visited June 05, 2025)
Annual spending on digital advertising in Indonesia in 2024, by advertising format (in million U.S. dollars) [Graph], DataReportal, & We Are Social, & Meltwater, February 25, 2025. [Online]. Available: https://www.statista.com/statistics/1546701/indonesia-digital-ad-spending-by-format/