Online privacy opinions of UK adults 2024

Opinions of adults in the United Kingdom (UK) on privacy on the internet as of May 2024

CharacteristicSlightly agreeStrongly agree
Data privacy is important to me 22% 67%
I would like to have more control over my identity on the internet 28% 54%
I think I should have a share of the profit a company makes from my data 29% 45%
I trust the current internet services (social media, e-mails, games, etc.) I use with my data and personal information 26% 8%
Created with Highcharts 7.2.2Share of respondents22%22%28%28%29%29%26%26%67%67%54%54%45%45%8%8%89%89%82%82%74%74%34%34%Slightly agreeStrongly agreeData privacy is important to meI would like to have more control over my identityon the internetI think I should have a share of the profit acompany makes from my dataI trust the current internet services (social media,e-mails, games, etc.) I use with my data andpersonal information
0%20%40%60%80%100%
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Release date

December 2024

Region

United Kingdom

Survey time period

February 2 to May 2, 2024

Number of respondents

1,017 respondents

Age group

18-65 years

Method of interview

Online survey

Supplementary notes

Original statement: "To what extent do you agree with the following statements?"

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