T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
Get in touch with us nowSupermarket choice due to membership in its loyalty program in U.S. 2023 by income
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Based on a November 2023 survey conducted in the United States, some 24 percent of consumers in the country with an income of less than 40,000 U.S. dollars chose the supermarket where they purchase daily essentials based on being a member of its loyalty program. Among those earning between 40,000 and 79,999 U.S. dollars, the share who chose the supermarket due to membership in a loyalty program was 32 percent.
