Types of loyalty programs consumers in selected countries prefer 2024, by country

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Types of loyalty programs and rewards preferred by shoppers in selected countries worldwide as of July 2024, by country

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Release date

July 2024

Region

Germany, Japan, United Kingdom, United States

Survey time period

2024*

Number of respondents

3,099 respondents in all countries except for the U.S. where there were 3,097 respondents

Age group

16-80 years

Supplementary notes

Original survey question: Which type of loyalty or rewards programs offered by retailers do you prefer? (multi-pick)

*Survey periods were the following:

Germany - July 2 to 17, 2024

Japan - July 2 to 14, 2024

Japan - July 2 to 17, 2024

U.S. - June 25 to July 12, 2024

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Statistics on " Supermarket loyalty programs "

Other statistics that may interest you Supermarket loyalty programs

Overview

8

Europe

8

Americas

8

Asia-Pacific

8

Other markets

7
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